⏰ IN BRIEF

• X boosts payment transparency with defined payout timing, clear ad share dates, and addressing variable payment concerns, benefiting creators.

• Dylan Mulvaney, Kai Cenat, and Meghan Trainor honored at Streamy Awards; Mulvaney's impactful speech supports LGBT, other winners noted.

• TikTok's 'Jessie' voice, Kat Callaghan, is now narrating sleep stories on Calm after gaining fame and revealing her identity on the platform.

^{X PAYOUTS}

X improves transparency in creator payouts

Clearer payment periods: X addresses a challenge in its creator ad revenue program by specifying payout timing for individual creators, reducing ambiguity.

Detailed breakdown: Unlike before, X now provides specific date ranges for ad share payouts, offering users more insight into their compensation.

Addressing concerns: Learning from experiences like Snap's fluctuating payments, X aims to reduce worries about variable payouts by introducing more detailed reporting.

Crucial effort: Given the program's evolving nature and complex payout calculations, X's increased payment transparency is a positive step for creators. (Read more)

🚀 Trends

• Over 25% of recent emergency calls on the Trinnacle Trail in England are due to aspiring influencers attempting risky poses on slippery rocks for Instagram, reports The Guardian.

• TikTok's "Someone cooked here" trend playfully exposes how previous relationships have left their mark on individuals, highlighting surprising knowledge and habits that hint at ex-partners' influence.

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Platform updates🔮

• Snapchat launches a new AI selfie feature called ‘Dreams’

• TikTok works to comply with EU law, introducing changes including an Online Safety Hub and feed personalization opt-out.

• Meta's new Quest headset beta update brings legged avatars, enabling two-footed walking in VR and a major advancement for the platform's virtual characters.

• X fully reverses policy, now allowing political ads meeting guidelines, barring misleading information.

• Decentralized social network Friend.tech saw a 95% transaction drop within 20 days of launch due to mandatory deposit and privacy concerns among creators.

• Twitch just made it a little easier to qualify for the Partner Plus program.

• Spreads lets you share full screen panoramic photos to Threads.

• Instagram’s latest test lets creators highlight comments in their stories.

• YouTube lets policy-violating creators take an educational course to clear initial warnings and prevent strikes by adhering to the policy for 90 days.

• Twitch banned streamer HydraSZN for joking about "liking children." He appealed on competitor Kick's livestream to have his account reinstated.

^STREAMYS

Dylan Mulvaney, Kai Cenat, Meghan Trainor honored at Streamy Awards

Social media influencer Dylan Mulvaney honored at Streamy Awards for breakout creator category. Mulvaney faced transphobic backlash after partnership with Bud Light. Emotional acceptance speech urging support for LGBT community. Mulvaney emphasizes using reach to promote anti-hate messages. Here’s what else happened:

• Streamy Awards hosted by MatPat, featured top nominees like AMP, Ryan Trahan, Jay Shetty, and more.

• Acceptance speeches kept short and avoided traditional showbiz acknowledgments.

• TikTok star Chris Olsen speaks about overcoming struggles in acceptance speech.

• Invisible People recognized for coverage of chronic homeless population. - Streamer of the Year awarded to Kai Cenat, thanks God in acceptance speech.

• Creator of the Year goes to YouTuber MrBeast for the fourth consecutive year.

• Michelle Khane's YouTube series "Challenge Accepted" wins Show of the Year.

• Meghan Trainor wins Rolling Stone Sound of the Year for "Made You Look."

Check out the list of various Streamy Awards winners in different categories (here).

Tools & tips

• Chirr - The best Twitter thread maker app.

• Luma - Foster meaningful relationships with events, newsletters and community analytics.

^PARTNERSHIPS

TikTok’s ‘Jessie’ voice heads to Calm

Canadian radio show host Kat Callaghan, known to millions on TikTok as the voice behind "Jessie," is taking her soothing vocal talents to the meditation app Calm. Callaghan, who revealed her identity last year, lent her voice to TikTok captions and gained a following. Now, she's narrating a sleep story on Calm, marking a transition from social media's fast pace to a more relaxed vibe. Callaghan's role not only made her a TikTok celebrity but also an advocate for text-to-speech technology, increasing accessibility for users who rely on clear narration. She's even received offers for product advertisements using her iconic voice. (Read more)

Let’s read more 💬

• AI images are getting harder to spot. Google thinks it has a solution. (Washington Post)

• OnlyFans' profitability proves the creator economy boom was real enough (TechCrunch)