Business of Creators
Stay ahead of the curve in the creator economy...
Plus: the need for more creator protections against AI.
Massive content and ad-sharing revenue opportunities are coming your way. Plus: the Google-cookie headache is over!
Plus: how TikTok’s potential ban is impacting ad spend and confidence for the platform’s future...
ME! Looking back at the best TikTok trends of the year. Plus: how early days MTV skepticism mirrors today’s creator economy
In contrast to many creators who dislike the new feature, the “send” metric comprises a perfect analysis of engagement from an ever growing pool of users who post and comment less.
Creators used to be at the bottom of the Cannes food-chain. 10 years later and now they’re the poster child! Plus: TikTok’s UGC campaign
Creator discovery takes a nosedive after X takes away a cult favorite feature
Thanks to Vimeo, custom subscriptions and content monetization are becoming an easier feat for creators.
Recent fumbles on creator advice has got IG Chief to the rescue
At this point, we have enough contradictory engagement tips to develop a screenplay...Plus: AI usage and hype heavily drops for creators
Eat one rock-a-day to keep generative AI away. Plus: turning advertisers’ heads with your podcast
TikTok World’s Product Summit just dropped some huge creator solutions...
