Business of Creators

We recap news and trends for solopreneurs (video creators, influencers, digital creators, media founders) to improve their business decisions.

Aug 01, 2024

Advertising has a big storm coming

Plus: the need for more creator protections against AI.

Business of Creators

Jul 26, 2024

Reddit’s new deal for creators

Massive content and ad-sharing revenue opportunities are coming your way. Plus: the Google-cookie headache is over!

Business of Creators

Jul 17, 2024

A big week for platform updates!

Plus: how TikTok’s potential ban is impacting ad spend and confidence for the platform’s future...

Business of Creators

Jul 10, 2024

Who wants to go to the Four Seasons?

ME! Looking back at the best TikTok trends of the year. Plus: how early days MTV skepticism mirrors today’s creator economy

Business of Creators

Jul 03, 2024

Why “sends” are the perfect metric on IG

In contrast to many creators who dislike the new feature, the “send” metric comprises a perfect analysis of engagement from an ever growing pool of users who post and comment less.

Business of Creators

Jun 26, 2024

Your Cannes-Creator round-up

Creators used to be at the bottom of the Cannes food-chain. 10 years later and now they’re the poster child! Plus: TikTok’s UGC campaign

Business of Creators

Jun 21, 2024

Bring back likes!

Creator discovery takes a nosedive after X takes away a cult favorite feature

Business of Creators

Jun 12, 2024

Run, don’t walk! Custom subscription streaming is booming

Thanks to Vimeo, custom subscriptions and content monetization are becoming an easier feat for creators.

Business of Creators

Jun 11, 2024

IG’s PR push to clarify

Recent fumbles on creator advice has got IG Chief to the rescue

Business of Creators

Jun 05, 2024

Instagram’s confusing comms continues

At this point, we have enough contradictory engagement tips to develop a screenplay...Plus: AI usage and hype heavily drops for creators

Business of Creators