Business of Creators 💬

The Business of Creators is your comprehensive support guide, giving you the run-down of what’s new across digital platforms, trends to leverage and tools/resources to help maximize your revenue streams.

Hello! 👋 Threads just dropped topic tags worldwide—think hashtags, but with a twist to curb spam. It's all part of their vibe to foster positivity and transform into a real-time social scene, edging closer to dethroning Twitter.

AI uprising: Creators navigate a $250B whirlwind

Alright, creators, brace yourselves because AI is crashing the creator economy party. In a world of algorithmic feeds and virtual influencers, knowing your way around AI is non-negotiable.

Creator economy turmoil: Creator economy's booming at $250 billion, but AI's stirring up the authenticity game. It's like influencers and their real connections are in a tug of war with the machines.

AI's creative onslaught: AI's backstage, handing out creative tools like candy to CapCut, Canva, and rising star ChatGPT. And surprise, AI influencers like Milla Sofia are stealing the limelight, making creativity a wild ride.

Regulatory rollercoaster: Social media's battling AI's dark side – appearance alterations, risky content, and fake scenarios. The EU's Digital Services Act is throwing shade, and TikTok's tagging AI content. It's a filter-filled circus, folks.

Creators, in this AI invasion, it's adapt or be forgotten. The game's changing, algorithms are evolving, and AI literacy is your survival kit. Stay sharp, stay sassy, and remember, in this AI-driven chaos, the show must go on. Keep creating, keep adapting, and own that digital stage!

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TikTok fights hate

TikTok is clapping back at the backlash over antisemitism and hate speech during the Hamas-Israel conflict. In a power move, the platform unveils the "Swipe Out Hate" campaign and an "anti-hate and discrimination" task force. A squad of top creators is enlisted to push the message, while new community managers specifically support Jewish creators. This comes hot on the heels of discontent voiced by creators, the Anti-Defamation League, and A-listers like Amy Schumer and Sacha Baron Cohen. TikTok's bold initiatives signal a serious effort to combat hate speech and misinformation, showcasing its knack for rallying creators to fight the good fight.

Moves & Debuts

🎙Instagram launches new ‘Close Friends Only’ podcast to showcase celebrity users. The first episode features Ice Spice in conversation with Doja Cat.

🎾Nick Kyrgios, the Australian tennis player, is joining OnlyFans.

👀A new AI OnlyFans competitor? HotImage.ai is billing itself as a not-suitable-for-work AI image generator website.

💬Meta Platforms is testing more than 20 different generative AI features for search, ads, and business messaging on Facebook, Instagram, Messenger and WhatsApp, Bloomberg reported.

🚀Viral Nation, a Canadian influencer marketing firm, launched a merchandise division to help the creators it represents create their own products and expand beyond social media.

👩‍💻Legal influencer's law firm goes into liquidation owing over £1 million.

Kelsey Russell: TikTok's rebel resurrecting print media cool

Enter Kelsey Russell, the TikTok maven on a mission to resurrect the forgotten art of flipping through print newspapers. In a digital era, her TikTok prowess is breathing new life into the way Gen Z interacts with news.

Print resurgence: Russell disrupts the digital echo chamber by spotlighting the significance of traditional newspapers. Through snappy TikTok breakdowns, she urges her followers to embrace the tangible depth of print media.

Diverse narratives: Focused on politics, economics, and social justice, Russell offers a refreshing perspective, prioritizing stories from marginalized communities often sidelined by mainstream media.

Empowerment through literacy: Russell, inspired by her father's proactive stance during the Ahmaud Arbery case, sees media literacy as a powerful tool for empowerment. Education becomes a weapon against misinformation and oppression.

From news anxiety to a trusted source, Russell embodies the transformation sparked by engaging with print media. As she propels a media literacy overhaul, her message resonates: Feel the news, interact with it, and shape a more discerning society. In the world of Kelsey Russell, TikTok isn't just entertainment; it's a path to a more enlightened, media-savvy future.

YouTube's 2023 highlights: Memes, gaming, and viral hits

YouTube's 2023 roundup spills the tea on the year's hottest trends and creators, from the unexpected rise of "Skibidi Toilet" to viral hits like the "Grimace Shake" and Jack Black's "Peaches." The top 10 U.S. YouTube topics feature a mix of pop culture, gaming, and niche obsessions. Gaming influencers, led by Jimmy "MrBeast" Donaldson, dominate the creator scene. YouTube's 2023 Trend Report gives you the lowdown on breakout creators, chart-topping songs, and the Shorts phenomenon. Check it out to stay in the loop on what's buzzing among the cool kids. No cringe-worthy "Rewind" videos, please. Check the full report on YouTube.

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• In the creator economy, there is money to be made.