Business of Creators 💬

Stay ahead of the curve in the creator economy...

Industry latest

⚠️Snapchat is adding new tags and indicators to images generated by its A.I. tools to enhance transparency.

🎶TikTok's partnering with AXS so you can buy event tickets within the app whilst offering artists/creators more promotion opportunities for their shows.

🤖TikTok is reportedly developing a feature for brands to utilize virtual influencers who can promote and sell products through videos and live-streams, inspired by the success on the Chinese version of the app. 

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Airchat app gains momentum in creator economy circles

Airchat, touted as a "social walkie-talkie" platform, is swiftly gaining attention in the tech and creator economy sectors. Co-founded by Naval Ravikant and Brian Norgard, Airchat initially launched in 2023 with modest interest but recently relaunched in April, experiencing a surge in popularity.

Positioned between Clubhouse and X, Airchat's audio-focused format is drawing interest from Silicon Valley insiders, tech journalists, and even public figures like former congressman George Santos. The app's invite-only status and dedicated channels, such as "Creators," featuring industry figures like Eric Wei and Lia Haberman, are contributing to its rapid growth.

With over 30,000 downloads since its recent relaunch and climbing to No. 29 on the Apple App Store charts, Airchat is proving to be a contender in the ever-evolving landscape of social media platforms. According to experts, its less "spammy" atmosphere compared to previous contenders like Clubhouse could contribute to its longevity. Will we have another social media platform to knock up for our updates section or will this get the BeReal treatment? Only time will tell… 

Platform round-up

Leverage the latest updates and features across digital platforms to help you get ahead of the game…

📺YouTube is simplifying uploading Members-Only Shorts by integrating it directly into the Shorts upload flow.

🖌️Google is integrating generative A.I. into your demand gen campaigns so you can create visuals for your promotions directly within the ad setup process.  

Virtual influencers - the future or passing trend?

In today's social media world, virtual influencers are becoming as popular as real-life ones. These digital personalities, created using advanced technology, share posts and partner with big brands, just like human influencers. The only difference? They don't exist in the real world.

But are virtual influencers here to stay, or are they just a passing trend? Brands are exploring the possibilities, considering factors like control over content and the ability to reach diverse audiences. Some brands even create their own virtual influencers, like Magalu's Lu.

Virtual influencers work like regular ones, interacting with followers and promoting products. They offer brands unique advantages like control over content, adaptability, and consistency. However, there are also challenges, like ensuring transparency and managing audience sentiment. As this trend grows, brands must carefully navigate the opportunities and risks of virtual influencer marketing. Will they pose a risk to real creators or will it be just 15 minutes of fame? Only time will tell…