Business of Creators 💬

The Business of Creators is your comprehensive support guide, giving you the run-down of what’s new across digital platforms, trends to leverage and tools/resources to help maximize your revenue streams.

Hello! 👋 Here’s a list of TikTok’s biggest hits are videos you’ve probably never seen.

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The trash-laden Roblox sensation terrifying and exciting fans

Meet PowEnvy, a 21-year-old Roblox creator whose peculiar, trash-laden room has captured the attention of both fascinated and bewildered audiences. This Roblox streamer and TikToker, hailing from Houston, Texas, has become a viral sensation with his deadpan videos showcasing his seemingly chaotic living space.

PowEnvy's content blurs the line between reality and satire, leaving viewers questioning the authenticity of his cluttered abode. However, as he shared with Business Insider, the mess is indeed real, providing an unconventional backdrop to his digital adventures. From empty snack packets to McDonald's bags, his room offers a unique lens into the life of a gaming aficionado.

While some may gasp at the sight of roaches, a consequence of the room's condition, PowEnvy humorously embraces these critters as part of his content, counting and attempting to vanquish them in his videos. Despite accusations of staging, he maintains the authenticity of his content, assuring skeptics that "the roaches are not paid actors."

Having transitioned from Roblox streaming to TikTok, PowEnvy's follower count has skyrocketed, garnering over 200,000 fans intrigued by his unconventional lifestyle. As he continues his digital journey, this creator remains unapologetically himself, finding humor in the chaos and staying true to his mission of making people laugh. For PowEnvy, it's not just about the room; it's about creating entertaining content that resonates with his audience. So, fellow creators, as you navigate the diverse realms of content creation, remember the power of authenticity and the ability to turn even the quirkiest aspects of your life into engaging and entertaining narratives.

Creators…coming to a campus near you

According to Goldman Sachs, the creator economy is currently valued at $250 billion and is poised to ascend to an awe-inspiring $480 billion within a mere four years. Yet amid this surge, only a humble 4% of global creators deem themselves professionals. 

In response to the yearning for structure and knowledge, Whalar, a visionary of creators' dreams, unveils The Lighthouse. A beacon for aspiring creators, these physical campuses, set to grace Venice, California, Brooklyn and London, are sanctuaries for learning, collaboration, and creation. Envisioned as a four-year, application-based membership, The Lighthouse, at an estimated $5,750 per year, seeks to make this journey accessible to all. Beyond its hallowed halls, The Lighthouse Academy emerges, offering subsidized memberships to underrepresented creators, fostering a diverse community and mentoring programs. As this narrative unfolds, Colin Rosenblum and Samir Chaudry, co-chairs and creators-in-residence, embody the collective voice championing diversity, education, and community within this transformative space. The Lighthouse, a testament to the belief that every creator, with the right guidance, can illuminate their path to success.

The smartphones headlining TikTok’s music festival

Imagine being at a concert where your smartphone isn't the odd one out but the VIP guest. At TikTok's recent live music event, "TikTok In The Mix," it wasn't just a gig; it was a digital celebration. 

Held on December 10, the event embraced both the physical and digital realms, simulcasting on TikTok Live. Artists like Niall Horan and Lu Kala acknowledged the platform's role in their journeys, turning concert-goers into fellow TikTokers.

TikTok's venture into live concerts signals a new era for music, blending the real and digital worlds seamlessly. The event, set in Sloane Park, Arizona, with its smartphone-shaped screens and TikTok-themed design, echoed the platform's origins. The immersive experience, streamed to a global audience, featured popular artists and rising talents, emphasizing TikTok's significant influence in the music industry. Priced affordably, the sold-out event drew 17,000 in-person attendees and over 9 million TikTok views, proving the platform's power to unite creators and music lovers alike. As TikTok continues to redefine music discovery, this event was not just a concert; it was a testament to the platform's lasting impact on the music scene.

Platform round-up

Leverage the latest updates and features across digital platforms to help you get ahead of the game…

What’s new on Meta? 

👉 Instagram has now added a new, dedicated domain for Threads, separate from Instagram itself, which will make it easier to track referral traffic from your Threads posts.

What’s new for X?

👉Searchable bookmarks are coming soon