⏰Top Stories

• ✊Creators are unionizing! A new creator’s guild aims to protect online content creators

• 📱Meta is considering a new subscription for EU users to eliminate in-stream ads

• ⭐Yahoo is seeking nominations for ‘Rising Star Influencers’ in UK and US

• 😬Does anyone use Threads anymore?

• 📈Organic search is making a resurgence on TikTok

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A new creator’s guild aims to protect online content creators

Content creation is work, but in such a rapidly shifting social media landscape, creators face an uphill battle fighting for fair pay and ownership of their content — typically without any institutional support. The Creators Guild of America (CGA) wants to change that.

The CGA, which launched last week, describes itself as a “professional service organization” instead of a labor union. It won’t act as a collective bargaining unit or authorize strikes, but it does offer benefits that are “similar to those offered by unions,” according to its site. The nonprofit group seeks to back creators with the benefits that workers in more traditional professions also enjoy, like providing networking events and working with brands and studios to advocate for fair pay. 🔗Read more

Platform round-up

Here we give you the latest run-down on updates and new features introduced across digital platforms. Leverage these to help you get ahead of the game…

X (Twitter)

• After testing with selected partners, X has now launched its new job listings element in beta, with any verified organization on the app now able to add job listings to their profile

• X will start collecting user biometrics and employment data

  • Starting from Sept 29th, the company however has not yet stated what it plans to do with this data…

Instagram

• Allowing users to promote stories as ads

  • Meta has removed the friction involved for advertisers and now allow users to seamlessly promote their image and/or video media used in Instagram Stories as advs via the Instagram Marketing API (Aug 28, 2023)

• Highlight comments in your stories

  • Instagram is experimenting with a new feature to let creators share notable fan comments to their Stories, such as comments on their posts or Reels.

TikTok

• Introducing the Search Tag toggle

  • TikTok has introduced a new feature on Ads Manager that allows brands to serve ads in TikTok search results. This leverages advertisers’ existing In-Feed Ad creative to serve ads alongside organic search results from relevant user queries.

Insider seeking nominations for rising star influencers in the US and UK

The rise of influencer marketing hasn't shown many signs of slowing down.

A recent survey by creator-focused marketing platform CreatorIQ found 67% of brands increased their influencer-marketing budgets in 2023 compared to the previous year, in spite of increased scrutiny of marketing budgets overall.

2023 has also seen its fair share of massive changes in social media — from the launch of Instagram's new app Threads, to the rebranding of Twitter, and new monetization programs on platforms like TikTok and Snapchat.

As the landscape continues to grow and shift, Insider is seeking nominations for its inaugural list of rising stars in influencer marketing. Nominees must have at least five years of experience in the creator economy or in influencer marketing, be based out of the US or the UK, and have contributed to their role in a meaningful manner, as determined by Insider's team. 🔗Submit your nominations

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Meta’s considering a new subscription offering which would enable EU users to eliminate in-stream ads

Mark Zuckerberg has long maintained that Facebook will always remain a free service, but as E.U. regulations evolve, potentially further restricting the company’s capacity to gather user data for ad targeting, maybe now is the time for Meta to re-evaluate that foundational concept.

According to a new report from The New York Times, that is indeed now in play, with Meta reportedly weighing the potential of offering paid versions of both Facebook and Instagram, which would enable E.U. users to avoid ads, and personal data usage, entirely in both apps. 🔗Read more

Is anyone actually using threads? Users sink to 10m in August

Meta's Threads social network has experienced a staggering 79% drop in daily active users within just one month, according to data from Similarweb. After initially surging to over 49 million daily users on July 7, the platform's numbers plummeted to a mere 10 million by August 7. Users who remained on Threads also decreased their average daily time spent on the app from around 14 minutes to just three minutes, raising questions about the platform's ability to retain its user base amidst growing competition in the social media landscape. 🔗Read more

Organic search is on the up! Thanks to TikTok’s latest search ad toggle

TikTok's new search ads toggle, recently made available to all advertisers, is gaining attention from agency executives. This feature is designed to make it easier for brands to advertise on TikTok, and it aligns with the platform's growing emphasis on search functionality.

Shifting focus to social search: Over the past year, TikTok has seen a surge in users using the platform as a search engine. This shift in consumer behavior has led marketers to explore how to leverage social search on TikTok for their benefit. With the new search ads toggle, agency executives anticipate increased interest in both organic and paid social search efforts on the platform. 🔗Read more

Meta has just dropped 3 tips on generating new leads

Looking for quick ways to connect with new potential customers? Here are 3 types of ads that can help build long-term customer relationships.

See the latest video by Meta on how you can customize lead ads for your business. 🔗Watch