Business of Creators 💬

Stay ahead of the curve in the creator economy...

Industry latest

👊TikTok is fighting back Congress by launching a legal challenge claiming first amendment rights to freedom of speech have been violated 

🤝Twin…where have you been? TikTok and UMG have kissed and made-up, reaching a deal to bring music back to your feeds! 

📣Cannes Lions’ creator festival is coming next month! 

^{Sponsored by Passion.io}

How Ellen Decker earns $37k each month with her own custom mobile app 

Ellen is a fitness coach on Instagram who used to struggle to pay the bills. 

Her clients weren’t engaging with her website or courses, so they weren’t sticking around. 

Then she discovered how to share her courses and coaching in a way that finally clicked - in a custom mobile app. 

She launched her app quickly and easily with Passion.io. 

• Name: ‘Fit In Twenty’.

• Earnings: $37.5k per month.

• Reviews: 5-star rating on the App Store.

You can launch your own successful app just like Ellen’s, no matter what niche you’re in. 

The best part: you don’t need to know any code or have a big budget. 

Click here to learn more 

How much are influencers raking in from sponsored posts

Our friends at Sprout Social have recently shed some light on the industry with the 2024 Influencer Marketing Report. Here are four snapshot takeaways: 

👉Over three-quarters of consumers have made purchases influenced by influencers, with 89% reporting such impact within the past year. Additionally, 80% of respondents express a higher willingness to buy from brands involved in non-sponsored collaborations with influencers, especially on platforms like TikTok with a larger Gen Z audience. 

👉69% of influencers charge at least $250 for sponsored content, with rates influenced by factors like engagement metrics and content type. Many creators offer discounts for multiple posts and prioritize partnerships with brands that align with their content values and provide clear payment structures.

👉53% of influencers prefer creating short-form videos for brands, typically between 15 and 30 seconds, followed by videos lasting 31 to 60 seconds and static image posts. Long-form videos are less favored due to the time investment and lower engagement payoff, despite their growing popularity on platforms like TikTok. 

👉Consumer opinions on AI influencers were divided, with 37% expressing interest in brands using them while an equal amount expressed distrust. However, Gen Z showed more openness to AI, with 46% expressing interest. Among influencers, 49% expressed fear that AI influencers might diminish their opportunities, citing concerns about the technology's ability to generate content without human involvement.

Instagram has announced a major algorithm update 

Its goal? To give more visibility to Creators for their original content and smaller accounts. Here are four key elements:

• Accounts that repeatedly repost content from others without adding much of their own will be hidden from recommendation sections. Accounts with permission or licensing agreements are exempt.

• Instagram will now label reposted content and direct users to the original creators. Original creators can finally get the deserved attention for their work; however, it remains to be seen how effective this will be in practice and how aggregators will adapt. 

• Original content in recommendations will be prioritized over reposts, motivating users to share their own content. Reposts will only be recommended if they significantly alter the original or if the original content is old.

• Instagram will now prioritize smaller and newer accounts over larger ones in recommendations to give all creators a fair chance. This means new content will initially reach more people, with the most engaging posts gaining further distribution. While this could benefit smaller creators, there's a risk of changing the user experience and impacting overall engagement levels. However, if done well, it could be a win-win for both creators and users if the right balance is found. 

Platform round-up

Leverage the latest updates and features across digital platforms to help you get ahead of the game…

📣YouTube is simplifying the process of promoting videos by offering a new, easy-to-use ad campaign setup directly within YouTube Studio, eliminating the need for advanced setup through Google Ads.

⚒️Meta is introducing more generative AI tools for advertisers

🎵Instagram is leveling up your stories with new enhancements to interactive stickers that include replying with your own music - so you can share your fave Dula Peep tracks.