Business of Creators 💬

The Business of Creators is your comprehensive support guide, in the form of a weekly newsletter, giving you the run-down of what’s new for platforms, trends you could be jumping on and tools to help spend less time on the mundane and more on your interests.

Hello! Welcome to the newest edition of the Business of Creator newsletter! Immerse yourself in today's top stories:

• Snapchat + ChatGPT

• YouTube warns on AI disclosure

• OnlyFans CEO foresees AI influencer dominance

• Creator Economy evolving

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Snapchat’s 🤝ChatGPT join forces

Snapchat is transforming user experiences with the integration of ChatGPT, enabling dynamic interactions and opening doors to a new era of AI-driven content creation. Unveiled at Snapchat's AR Lens Fest, the latest beta features empowering developers and exploring the broader landscape of AI-powered tools across major social platforms, showcasing the burgeoning evolution of generative AI in the realm of digital expression. (Read more)

Platform round-up

Leverage the latest updates and features across digital platforms to help you get ahead of the game…

📲 Threads: You can now delete your Threads profile without impacting your Instagram. Plus, keep your threads posts out of Facebook and Instagram feeds with new ‘toggle’ 

📲 Insta: 3 huge updates to your reels editor are coming incl. “Crop, scale & rotate”, “voiceover” and “undo/redo”.

📲 Meta: Meta releases new insights to lead generation ad tools.

📲 TikTok: TikTok launches new integration with music streaming platforms.

Not disclosing AI generation risks suspension, says YouTube

YouTube's landscape is set to undergo a huge shift with new AI regulations. Creators must now disclose if their content involves generative artificial intelligence, aiming to offer transparency to viewers. The policy updates, detailed in a recent blog post, threaten penalties for non-disclosure, including content removal and revenue program suspension. Jennifer Flannery O'Connor and Emily Moxley emphasized the potential of AI to fuel creativity but stressed the need to protect the YouTube community. These stringent rules expand to cover sensitive topics and deploy prominent labels on altered videos. With AI aiding content moderation, YouTube braces for transformative changes, prioritizing responsible use and safeguarding against deceptive content. (Read more)

AI influencers will take over, says OnlyFans CEO

AI-generated influencers are making waves, challenging norms, and monetizing their digital personas. Platforms like Fanvue are embracing AI to empower virtual creators, including those producing adult content. While OnlyFans restricts AI use to verified human creators, Fanvue champions AI integration for enhanced interaction and content creation, featuring tools like AI message generators and voice cloning. These AI personas, like Emily Pellegrini and Sika Moon, are gaining substantial followings and financial success. However, ethical concerns loom over AI's rapid evolution, with industry figures advocating for careful regulation to mitigate potential dangers, emphasizing AI as a creative supplement, not a replacement for human ingenuity. (Read more)

The evolution of the Creator Economy

Platforms like YouTube and Instagram have shifted from mere social tools to lucrative career platforms. Despite this, the creator economy faces challenges—while top-tier creators earn significant incomes, the majority struggle to make a living. Investment in the creator economy has dipped, highlighting the concentration of wealth among a select few. Yet, as the hype cycle ebbs, audiences remain willing to pay for quality content, driving creators to explore direct income streams and product ventures. With AI's growing role in content creation, saving time and enhancing productivity, the evolving creator landscape seeks to balance attention spans and adapt to changing consumer preferences, steering toward a focus on quality over quantity. (Watch here)

More reads:

👀 The Lie of “Deinfluencing” (Vox)

📲 Amazon Reaches Deal to Run Shopping Ads on Snap (The Information)

💸 Shell taps gamers and influencers to boost image among the young (Financial Times)